small business owner

Hunter Ballew | Cornerstone Construction & RoofGEN | Greenville Entrepreneurs

You’ve heard me say this time and time again, but I’ll remind you: Greenville has some incredible entrepreneurs and individuals. Yet, there are few that I’ve met who have as much drive, passion, or as strong hearted as Hunter Ballew does.

Hunter is a rarity as a Greenville native. He was born and raised in Travelers Rest, and he attended TR High School. Hunter never really had ambitions for school, but he did have an entrepreneurial spirit from a very young age. At only six years old he was constantly trying to hustle. 

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With a laugh he told me, “I would literally try to find the dumbest ways to make money. I would catch lizards and try to sell them on a quiet street where no one would drive by except the mail lady. Or, I would go in the woods to find old glass insulators to take it to the jockey lot to sell. I’m not sure if people actually wanted the stuff I was selling or if they just thought I was cute.”

“I feel like I was below average as far as learning goes,” Hunter told me, “but my work ethic was above average. All I wanted to do was join the Marine Corps. I worked various jobs throughout high school and immediately joined the Marines after graduating.” 

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It wasn’t long after training finished that Hunter was back in Greenville. He joined the Fire Department and ran his side business of flipping.

“My go-to business was buying and then selling stuff,” he said. “I would buy appliances, cars, boats, trailers, houses. You name it, anything I could buy below value and make a profit on, I would.” 

Hunter began a moving company of his own in 2012, but within two years he realized he could make a good deal more by continuing his flipping business. It was around this time when he started using Ebay and Amazon and his interest in e-commerce and online marketing came to be. 

His marketing side grew quickly. He started learning SEO and how to teach companies how to brand themselves. 

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“Blue collar guys generally frown upon the idea of digital marketing,” Hunter said. “I found that it’s often because they’ve been scammed in one way or another.” Using that as his inspiration and motivation, Hunter founded RoofGEN, a brand consulting company for roofing and other blue color companies. His goal was to show these business owners that the modern ways of marketing were valuable and could provide insight into their companies. 

In order to prove his thesis, Hunter needed a case study. Thus began Cornerstone Construction. “I figured if I can do it myself and show them I built this company using my knowledge of digital marketing I could tell them, ‘imagine what I can do for you.’ Not only that, I would be able to learn the ins and outs of the construction industry better.” 

Hunter initially consulted with other contractors in the Upstate to discuss partnering. However, he ended up with an experienced project manager and no longer needed a partner. Today, they are the fastest growing roofing company in Greenville and serve both residential and commercial clients all over the upstate.  

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“Even though Cornerstone was just supposed to be a case study, I fell in love with it during the process,” Hunter said with a smile. “It has given me the ability to serve the community so much better than I ever imagined. It’s a blessing to my heart to be able to serve and give back to the community. It blesses my heart to be able to give away tickets and see kids get to go to Drive, Clemson, and Swamp Rabbit games. If you’re not willing to be generous from the start when you have nothing you’re not going to be generous at the end when you have a lot.”

He continued, “With RoofGEN, I can work form my couch. But I truly love getting out and interacting with Greenville via Cornerstone. I love building relationships. One day my hope and dream is to train, coach, love on, and build up others, specifically youth. I have such a big heart for kids. I want company/companies to provide for not only my family but hundreds of families. My end goal is to have the resources to be able to bless others and build others up.”

“As a kid my family wasn’t poor but we certainly weren't rich. I can remember we had an old astro van that overheated and, wouldn't you know, didn't have any heat. So, my dad was pretty innovative. In the morning before school we'd have to fill up 2 liter bottles with water incase the van overheated on the way to school. Well, why not fill them up with hot water, right? We'd hang on to those things and stay warm all the way to school during the winter.”

“When you're young most everyone thinks their life is rough. We all have our own circumstances when the little hill seems to be a mountain.  As I grew I realized that life isn't so bad. From a young age I knew that my life was going to be different.  One day, specifically, the school bus dropped me off at the end of the road and I walked up the the hill towards our house.  At 12 years old in a curve on North Benson Road I said my life IS going to be different. Whatever it takes. I don't want the worries of money. I want to be able to bless others.”

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“As I've gone on from school into the Marine Corps, Fire Department and multiple businesses life has taught me so many things. I've learned to keep your foot on the pedal and never let up on personal development. Always be the best you can be. I've learned to giveback and watch others be blessed. Most of all, I've learned to show love and compassion for all people whether it's family, friends, co-workers, or some guy you meet at QT.”

He concluded, “We truly appreciate the support of the Upstate as we continue to grow Cornerstone. You'll hear this on my Facebook Live videos often. Our promise has been, and always will be, as we continue to grow, we'll continue to give bigger!”

Hunter’s heart and passion for helping others really struck a cord with me. If you follow him and his business’s on social media, you’ll see that everything he and his company does is entirely genuine. It was humbling to sit across the table and hear the passion that flows out of him.
I highly recommend you give Hunter, Cornerstone Construction, and RoofGEN a follow.